An agent website can do great things for you. If you're a small agency or a single agent, you may think there is no point in it because your business has yet to take off. But that is the point. While not absolute, you need a website to be competitive in today's real estate market. Here is why!
1. People Will Look for You Online
Sooner or later, someone will type your name or the name of your real estate agency into a search engine. What will they see? Better yet, what do you want them to see?
Bear in mind that these people will be actively trying to find you, and if you don't have a website, then you're letting them down – they expect you to be online. If the search engines can't find you, it's like you do not exist. That's why an agent website is essential!
The absence of a website is like not bothering to get listed in the phone book. In real estate sales, most people will only search for you online. They are unlikely to find you online if you don't have a website.
2. Agent Websites Are More Affordable Than Ever
It's never been cheaper to build a website than today, with prices starting at free and going up to $1,000 or more per month.
For example, while admittedly less robust than paid options, you can create single-page listing website pages here on Real Estate Marketing Talk. And you can add as many listings as you like, with each listing being a mini-website page. Give me a call if you need, and I'll help you optimize them for search engines. Click here to create a mini-website page!
Likewise, you can create a personal website page when you add your name to Real Estate Agent Directories, like the one found here. I don't know the costs elsewhere, but there is no cost for creating one here at Real Estate Marketing Talk.
On the low end of costs, you can find website-building packages with unlimited bandwidth, autoresponders, newsletter-making, marketing campaigns, and the like for less than a dollar a day!
A company that comes to mind is Duda. It is known for its extensive website design features, with costs starting at an affordable $22 per month.
On the other hand, if you aspire to be the next Zillow or mega site, expect to spend $10,000 - $15,000 or more to build one. And while it could be money well spent, it is hardly affordable for your average new agent entering the business.
3. Agent Websites are Great Advertising Vehicles
A website is a great way to promote your services, products, or yourself. But television, radio, and other forms of advertising can cost a premium.
On the other hand, once you set up a website, there are many ways to reduce advertising costs. Some of the more common ones are via
4. An Agent Website Gives You a Worldwide Presence
On the web, it doesn't matter whether someone is next door to you or on the other side of the world - they can see your website just as anyone else can, and at no extra cost to you or them.
Phone and postage cost enormous amounts when marketing long distances. Yet, a website lets you send information anywhere worldwide instantly, without extra effort or expense.
You can make friends and contacts in places you've yet to go and perhaps never will. Suddenly, working worldwide takes no more effort than working locally.
5. Your Real Estate Agent Website Can Make You Money
There's a lot of money on the internet, and it's not hard to get some – and the longer you're online, the bigger your share can get.
You have something to sell; listings, services, and your real estate agent marketing expertise. But to sell it, people need to know you're in business. A website lets the world know you're open for business and why they must do business with you.
And when you do open for business, you can promote your services via paid ads, direct mail campaigns, flyers, business cards, networking, and the like. You may get some prospects overnight, but the actual value is in the steady trickle of incoming traffic you'll generate over time. And there's no limit to the number of trickles you can set up.
6. Your Agent Website Can Save You Time While Making Money
Giving out information takes time, whether on the phone, in brochures, or even if it's just emailing your family. On the other hand, your customers can read your online articles over and over (also known as website pages), but you only have to write them once.
A good agent website runs itself and keeps being helpful to people for much longer than you'd expect. Leads and potential clients can see your whole product catalog without needing to talk to or visit you. Thus, the power of the web. You can produce information once, but it's available for continuous access.
Here's To Your Real Estate Marketing Success!
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