A Real Estate Agent Cover Letter is an effective way to introduce yourself to buyers and sellers... and to establish or grow your brand. Good ones can help you source renewing streams of leads, thereby enabling you to generate sales and listings that might otherwise default to your competition.
This is a great question! And the answer is - it depends! You might think writing good letters is easy, and they are until you start writing them. That's when you realize how challenging and frustrating it can be.
And when it dawns on you that you'll need 4-5 sets of letters with 3-4 letters each for various campaigns, it becomes even more clear that it's something you don't want to do. It all comes down to this... if you can write letters that do the following, you should write your own...
If your letters don't accomplish the above, you are a great candidate for using prewritten real estate letters that others use with favorable results.
Writing a good Agent Cover Letter is part art and part science. Get it right, and you'll save time and money while building a booming business.
So, what are the hallmarks of a great letter? A great letter has three essential parts: a Headline, the Letter Body, and a Call To Action. Let's consider each one individually.
The Headline. The power is in the headline, and to write a good one, you need to think like your prospect, to know which buttons to push, which words will excite them, and which ones will put them to sleep. But most of all, you must know how to use those words to make it impossible for them not to want to read the remainder of the letter.
Please convey your point in as few words as possible and forget about what your High School English Teacher used to tell you because the goal now is not to show the world what a talented
and eloquent writer you are but to get a lead that you can convert into a paying customer.
The Body of The Letter. This is where you convey the information you
want to share. Start by repeating the exact headline at the top of the
body. Doing so reinforces the headline and
reminds people why they are reading the letter in the first place. It also prepares them for the call to action.
The Call to Action. A Call to Action tells your readers what you want them to do after reading your letter. Never assume that they already know what to do. Design your Call to action to take them by hand and lead them to where you want them to go. Examples include:
For maximum response, you should combine your Call to Action with a free offer when you can. This increases the likelihood of them responding. After all, you're not selling anything; you're giving something away.
Maybe it's free real estate marketing reports like these, or it could be an entry into a drawing for a discounted commission offered to folk who list with you during a specific time frame.
Summarily, some agents benefit from writing letters. If they're good at it, it's a beautiful thing. On the other hand, if writing letters isn't part of your skillset, good rewritten ones are a good option.