Getting Real Estate Leads via Newspaper Ads is a staple of real estate professionals; they are a convenient source of leads. What can be easier than placing a newspaper ad, whether or not you're able to sell the listings you advertise?
But here's a little known secret! The real reason agents dole out hundreds and thousands of dollars in newspaper ads is that newspaper advertising is an effective tool for snagging more listings and capturing real estate buyer and seller leads, like the Big Dogs do with their websites.
Most home sellers look at newspaper ads and then use them to decide who they'll list their properties with. Newspaper real estate ads create an impression to home sellers that the real estate companies with the most, or best looking ads will do a great job in selling their homes. And usually it is the bigger companies that put up the most ads.
These large real estate companies also have a big inventory of houses which they put out in wide, two-page ads. Home sellers who require that their homes be are assured by this process that their homes will receive the most exposure.
But as an agent you know that your office may have scores more houses in their inventory. So, the number of times a particular house will be advertised is a matter of luck and timing. Still, you can drive leads into your funnel with a seller lead generation website.
Another reason for putting up real estate ads in newspapers is to gain buyer leads, too. There are many buyers who scan newspaper ads, and there's almost no end to the number of ads buyers read. Or so it seems, because according to a survey profile of Home Buyers as well as Home Sellers, only a meager five percent of people who look for homes in newspaper ads actually make a purchase.
In effect, a total of ninety-five percent up to ninety-eight percent of newspaper readers do actually just that, they read…and that's all they do.
This is a stark difference to the whopping fifty-three percent of buyers who actually start their search in newspapers and magazines.
But the most important reason why newspaper ads are used so much for snagging real estate leads is because agents use this avenue as an effective means for self-promotion . The idea is that, the more their names are exposed and the more it gets to be familiar to readers, the more likely that home sellers will come and get them when they are thinking of putting up their homes for selling. This is a very subtle yet effective form of branding.
A New Perspective
Now that we've talked about how newspaper ads don't sell listings, lets talk about how you can with sequential autoresponders. These days, most everyone is familiar with an autoresponder, although many don't know why they are beneficial to businesses.
An autoresponder can help your list of clients grow, even send each one of them their own personalized email message. An example is to run a newspaper ad targeting FSBOs, offering a FREE Ecourse on the pros and cons of selling FSBO verses listing with a Realtor. And as you know, most FSBOs ultimately list with a Realtor!
Although there are some prospects who will transact business with agents after one or two emails, most people require about seven or eight emails before they will act.
Autoresponders can really help you there, as they will do all of the emailing for you. You don't have to keep sending manual emails or anything like that. All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.
It's made even easier when you use prewritten real estate marketing reports. Decide which ones you want to use, personalize them with your personal contact information and let em rip! They are a great way to capitalize on newspaper ads in a way that most agents don't think about!.
As research in the past has shown, personalized email from autoresponders is a great way to boost your business. When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name – which always makes a customer take notice. While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.
Autoresponders make sending personalized email a snap. All you need to do is set up your email template, then select where you like the name to go. You can add everyone in your customer list to the autoresponder, which makes sending emails a snap. Once you have everything ready to go, all you need to do is send out the emails with one simple click. Best of all – you don't have to set it up again when you need to send out broadcast messages.
Through the use of an autoresponder you can really boost your business. If you're doing any email or any Internet marketing it will prove to be invaluable. You can spend less time sending messages – and more time doing what you enjoy.
If you've never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business. Online businesses can get a lot of emails on a daily basis – which is where the autoresponder will really start to shine and show you just how great of an asset it really is.
That' it for now! Here's To Your Real Estate Marketing Success!
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