Sell Yourself & Save Money? Maybe

for sale by owner
Selling FSBO (For Sale By Owner
Is It Really Doable?
Getting the Right Price
For Sale by Owner Websites
What Services to Expect

FSBO (For Sale By Owner)

FSBO (For Sale By Owner) - Selling Your Home Alone is a mixed bag.  On the positive side, you can save tens of thousands of dollars in Realtor fees, depending on the value of your real estate.

On the other, you can end up being stuck with your home and unable to sell it all or losing money because you don’t know how to command market value.

It takes skill, knowledge, and sometimes plain old-fashioned luck to sell real estate; some are better at it than others. So, educating yourself about the “dos” and “don't” will directly impact your success in selling your house!

Is Selling Your Home FSBO Really Doable? 


Yes, it is and may be easier to do than you think. But it is not for the uninformed seller who believes all they have to do is establish a price and stick a for sale sign in the yard.  It would help to educate yourself before venturing down the FSBO path, or it could be disastrous.

Establishing the value of your home can take a lot of work. Because you have an emotional attachment to it and a natural bias, you may tend to overestimate its market value. It doesn’t mean you can’t do it, but it may be challenging to consider it an at-arms-length transaction based on what the market will bear and not what you think it’s worth.  Return to Top

Selling FSBO and Getting The Best Price

You can do several things to ensure you price your home right. 

  1. Pay for a professional appraisal.  The money you pay for one can set your mind at ease that you’ve established the best price for your home that the market will bear.  And as a general rule, most transaction prices are set by appraised values in the end.  Getting one done upfront can be a brilliant move.    

  2. Talk to several Realtors and tell them you’re selling your home FSBO, but if unsuccessful, you will likely list it with a Realtor.  And even if you're not ready yet to list with an agent, many will still be willing enough to provide you with a Comparable Market Analysis (CMA) to be a viable candidate for listing your property if you cannot sell it yourself.   Return to Top

FSBO Websites 

Want More Help? You might find what you're looking for at an “FSBO” website that specializes in helping homeowners sell their homes for sale by owner. Some even offer prebuilt websites to compete with Realtor listing sites.

These sites are popping up almost daily and are growing in popularity, mainly in response to the rising housing costs and the associated Realtor fees and commissions incurred when selling a home. It’s the new wave of home selling without the benefit of a realtor, but as noted, there are risks associated with selling FSBO, and often unexpected costs, too!

Despite that, people wanting to sell their homes FSBO are no longer limited to sticking a homemade sign in their front yard and running an ad in their local newspaper. For a fee, they can get as many internet-based services to sell FSBO that they need.

Still, be wary and aware of the risk of taking advice from any internet website; not all are ethical and honest. My rule is never to buy anything over the Internet if I can’t reach somebody to discuss the product before buying it.

If you have difficulty reaching an online business to talk to a rep before ordering their product or services, imagine the frustration you’ll suffer when you try to get them for support after buying it.   Return to Top

FSBO Website Services To Expect

Here is a typical outline of services many websites promote online, but sellers beware.

  • Pay For Services – In this scenario, you pay for a package of services.  There are different packages at different costs.  Remember to read the fine print; credit card payments are usually accepted.
  • Picture Submittal Service – Limitations exist on the number of pictures you submit. Additional fees are required if you feel more are needed to show off your home to its best potential. Also, if you're not too handy with a camera or don’t have the requested type of camera for the picture, a submittal fee is charged if you need them to take the images.
  • Yard Sign Service – A professional-looking yard sign is available in many packages for an extra rental fee. Understand, too, that any unintentional damage to the sign will cost you for replacement.

    Need or want more than one sign?  Expect to pay extra for them.  Also, be careful where you post your sign, as you’ll be responsible for any damage to underground utility services, such as electrical, gas, and telephone lines.  It’s your responsibility to find the existing lines and your financial burden if they’re damaged.
  • Contracts – These forms are often available for printing for an additional fee. Please familiarize yourself with them before meeting with potential buyers so you'll be comfortable completing them when it's time to draft and sign the paperwork.
  • Real Estate Flyer Box – A separate informational sign may be rented, or a box attached to your rented-for-sale sign for an additional fee. Again, any damage to the individual sign or box will be your financial responsibility.

These are just a few services and options available to an FSBO.  And when done done right, it's possible to sell your home and save thousands in realtor fees!   Return to Top

Related pages you might like

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Home Page > Real Estate Articles for Sellers >> FSBO  

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