FSBO Success: Be Your Own Agent and Keep Your Money!

Selling FSBO
Selling FSBO (For Sale By Owner
Is Selling Yourself Doable?
Selling Tips For A Successful FSBO
Getting the Right Price
For Sale by Owner Websites
What Services to Expect

FSBO (For Sale By Owner)

Selling For Sale By Owner is a mixed bag.  On the one hand, you can save tens of thousands of dollars in Realtor fees, depending on the value of your home.

On the other, you can end up being stuck with it, unable to sell it all, or losing money because you don’t know what the heck you're doing!

It takes skill, knowledge, and sometimes plain old-fashioned luck to sell real estate; some are better at it than others. So, educating yourself about the “dos” and “don'ts” will directly impact your success in selling your house!

Is Selling FSBO Doable? 

Is Selling FSBO Doable?

Yes, selling a home FSBO (For Sale By Owner) is definitely doable, and many homeowners have successfully done so. However, it requires careful planning, attention to detail, and a willingness to take on various responsibilities typically handled by a real estate agent. Here are some pros and cons of selling FSBO. 


  1. Cost Savings: One of the primary reasons people choose FSBO is to save on real estate agent commissions, which can be a significant amount of money.

  2. Control: You have complete control over the entire process, from setting the price to negotiating with potential buyers.

  3. Flexibility: Schedule showings, open houses, and negotiations on your terms and timeline.

  4. Local Expertise: As a homeowner, you have unique insights into the neighborhood and can effectively communicate the benefits of living there.


  1. Complexity: Real estate transactions involve a lot of paperwork and legalities. Without professional guidance, educating yourself on the process and complying with all legal requirements is crucial.

  2. Marketing Challenges: You'll need to take on the responsibility of marketing your property effectively, including creating listings, staging, and promoting the home to potential buyers.

  3. Negotiation Skills: Negotiating directly with buyers requires a certain level of skill and confidence. You'll need to be prepared for negotiations on the deal's price, terms, and other aspects.

  4. Limited Exposure: Without the reach of a real estate agent's network, your property might not get as much exposure, potentially affecting the pool of potential buyers.

Selling Tips For a Successful FSBO

Success with FSBO often depends on the individual's commitment, knowledge, and ability to navigate the complexities of the real estate market. If you're well-prepared and willing to try to sell your home, FSBO can be a viable and rewarding option. Here are seven tips to leverage the best outcome possible.

  1. Understand the real estate market in your area, including recent sales and current property values. Research is critical to pricing your home competitively and ensuring a successful FSBO transaction.

  2. Set a realistic and competitive price for your home based on market conditions and comparable sales. Pricing is crucial to attracting potential buyers and ensuring a successful FSBO transaction.

  3. Use online platforms, social media, and traditional advertising methods to market your property effectively. Marketing is the key to amplifying your property's visibility and attracting potential buyers.

  4. Familiarize yourself with local real estate laws and regulations and ensure all necessary paperwork is completed accurately. Understanding and navigating the legal aspects of the home selling process is essential for a smooth and successful FSBO transaction.

  5. Professional Support is essential even if you're going the FSBO route. While you may not have a realtor, enlisting the expertise of professionals like a real estate attorney, home inspector, or appraiser can be instrumental in navigating the intricacies of the home-selling process.

  6. Create a solid online presence with high-quality photos and detailed property descriptions. An online presence is your digital storefront, inviting potential buyers to explore and envision themselves in your home.

  7. Be responsive to inquiries and be prepared to honestly answer questions about the property. Communication is key in the FSBO journey. Being responsive to inquiries and ready to provide transparent and honest answers about your property will build trust with potential buyers.

Selling FSBO and Getting The Best Price

Establishing the value of your home can be one of the trickier things about selling FSBO, as you may tend to overestimate its market value because you have an emotional attachment to it and a natural bias. It doesn’t mean you can’t do it, but it may be challenging to consider it an at-arms-length transaction based on what the market will bear versus what you think it’s worth.  You can do several things to ensure you price your home right.

1. Invest in a professional appraisal! It not only brings peace of mind by ensuring you've accurately determined the optimal price for your home in line with market conditions but also aligns with the general trend where transaction prices often align with appraised values. Opting for an upfront appraisal can be a strategic and wise decision in the process of selling your home.  

2. Consider reaching out to multiple real estate agents. Let them know of your intention to sell your home as a FSBO and that in the event of an unsuccessful FSBO attempt, you are open to listing with a realtor. Many agents are willing to offer a Comparable Market Analysis (CMA) in the hope of demonstrating their value as a potential listing partner if your independent sale doesn't materialize, putting you on the right path of establishing a viable and competitive price for yur home.

FSBO Websites 

Want More Help? You might find what you're looking for at an “FSBO” website that specializes in helping homeowners sell their homes for sale by owner. Some even offer prebuilt websites to compete with Realtor listing sites.

These sites are popping up almost daily and are growing in popularity, mainly in response to the rising housing costs and the associated Realtor fees and commissions incurred when selling a home. It’s the new wave of home selling without the benefit of a realtor, but as noted, there are risks associated with selling FSBO, and often unexpected costs, too!

Despite that, people wanting to sell their homes FSBO are no longer limited to sticking a homemade sign in their front yard and running an ad in their local newspaper. For a fee, they can get as many internet-based services to sell FSBO as they need.

Still, be wary and aware of the risk of taking advice from any internet website; not all are ethical and honest. My rule is never to buy anything over the Internet if I can’t reach somebody to discuss the product before buying it.

If you have difficulty reaching an online business to talk to a rep before ordering their product or services, imagine the frustration you’ll suffer when you try to get them for support after buying it.  

Here is a typical outline of services FSBO Websites promote online

  • Pay For Services – In this scenario, you pay for a package of services.  There are different packages at different costs.  Remember to read the fine print; credit card payments are usually accepted.
  • Picture Submittal Service – Limitations exist on the number of pictures you submit. Additional fees are required if you feel more are needed to show off your home to its best potential. Also, if you're not too handy with a camera or don’t have the requested type of camera for the picture, a submittal fee is charged if you need them to take the images.
  • Yard Sign Service – A professional-looking yard sign is available in many packages for an extra rental fee. Understand, too, that any unintentional damage to the sign will cost you for replacement.

    Need or want more than one sign?  Expect to pay extra for them.  Also, be careful where you post your sign, as you’ll be responsible for any damage to underground utility services, such as electrical, gas, and telephone lines.  It’s your responsibility to find the existing lines and your financial burden if they’re damaged.
  • Contracts – These forms are often available for printing for an additional fee. Please familiarize yourself with them before meeting with potential buyers so you'll be comfortable completing them when it's time to draft and sign the paperwork.
  • Real Estate Flyer Box – A separate informational sign may be rented, or a box attached to your rented-for-sale sign for an additional fee. Again, any damage to the individual sign or box will be your financial responsibility.

These are just a few services and options available to an FSBO.  And when done right you can sell your home and save thousands in realtor fees!  

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