How to Get Real Estate Leads: 16 Business Building Lead Generation Techniques  

how to get real estate leads

Instead of just "thinking" about How to Get Real Estate Leads, you should be "doing" something about it! Waiting until you're an expert in a  particular approach can result in missed opportunities from which you may never recover, resulting in loss of income and high industry turnover. Aceable Agents says, "Industry analysts estimate that somewhere between 75% and 90% of all real estate agents fail within the first five years of starting their real estate".  They could have benefited from lead-generating ideas like the ones found below. 

1. Develop a robust online presence
2. Optimize your website for search engines
3. Offer valuable content
4. Use paid advertising
5. Host giveaways
6. Attend networking events
7. Partner with other businesses
8. Use direct mail marketing
9. Host open houses
10. Create a referral program
11. Attend trade shows
12. Use video marketing
13. Offer free consultations
14. Use online review sites
15. Utilize LinkedIn
16. Create a newsletter

How To Get Real Estate Leads Sixteen Ways

1. Get Leads by developing a robust online presence

Develop a robust online presence

Create a professional website and maintain active social media accounts that showcase your expertise, experience, and services. You can capture online real estate leads by sharing valuable content (yours or some generated for you); advertising online; optimizing your content and platforms (website, blog, social media, etc.) for search engines; and monitoring and responding to online comments and reviews.  

2. Optimize your website for search engines

optimize websites for search enginesKnowing how to get real estate is one thing - doing something about them is another!

Use SEO techniques to improve your website's visibility in search results. It can increase your visibility in search results, and attract more organic traffic to your website, thus resulting in more lead-generation opportunities. Still, be on notice. Because search engine optimization is an ongoing process, steady, routine attention to it is required for the best results.

3. Offer valuable content

real estate website content marketing

Keep your readers up-to-date with the latest real estate market trends and statistics in their local area. You can include information on housing prices, inventory levels, and any changes to laws and regulations that may impact the market.

Other information sought includes Preparing a Home for Sale, Negotiating a Purchase Offer, and Finding The Right Real Estate Agent to work with. Home Improvement and Maintenance Advice, Real Estate Investment Tips, Real Estate Market Updates, Industry News and Analysis, and Neighborhood Guides go over well, too.

By providing valuable content, you can establish yourself as a thought leader in your field, attract potential clients, and build trust and credibility with your audience. You can focus on quality over quantity and tailor your content to the needs and interests of your target audience to maximize its impact.  Here's some of our done-for-you content ready for immediate download and use.

4. Advertise for them

real estate advertising

Real estate agents can effectively promote their services and generate paid advertising leads. Here are some examples:

  • Online Advertising: Online advertising can take many forms, including display ads, social media ads, search engine ads, and video ads. You can target your ads according to demographics, interests, and behaviors to reach potential buyers and sellers in your local market.

  • Print Advertising: Print advertising can include newspaper and magazine ads, flyers, and brochures. You can use print ads to promote your listings and services to a local audience. 

  • Outdoor Advertising: Outdoor advertising can include billboards, bus stop ads, and signage. These types of ads can effectively generate brand awareness and attract potential buyers to your listings.  

  • Direct Mail Advertising: Direct mail advertising can include postcards, letters, and other promotional materials sent directly to targeted recipients. This can effectively reach buyers and sellers in specific geographic areas.   

  • Event Sponsorship: Sponsorship of local events and organizations can help build your brand and generate leads. Consider sponsoring a local charity event, school fundraiser, or community festival to increase your visibility in the community.

When creating your paid real estate advertising strategy, it is essential to define your target audience and goals and track your results to ensure a good return on your investment. By combining different types of advertising, you can reach a wider audience for your business. Return to Top

5. Host giveaways

host giveaways

You can offer free consultations or other valuable items to generate leads, such as home valuations or home buying consultations, to show your expertise and commitment to your clients. Other ideas include giving away home buying and selling reports, gift cards, home cleaning or organization services, consultations with home staging experts, tickets to local events, and the like.   

6. Attend networking events


Networking events can take many forms, such as industry conferences, trade shows, community events, and social gatherings. Real estate agents can maximize their networking opportunities by identifying suitable events and preparing in advance. They can also consider volunteering for events, sponsoring events, or speaking at them to increase community visibility. Here's a little more on networking for real estate leads.  

7. Partner with other businesses

Look for companies that serve a similar target audience or offer complementary services, such as home renovation companies, moving companies, or home insurance providers. Contact potential partners via email, social media, or in-person to introduce yourself and discuss potential partnership opportunities. Nurture your relationships to build long-lasting partnerships that benefit both parties.

8. Implement direct mail marketing campaigns

Send letters, postcards, or flyers to targeted mailing lists. For best results, you should define your target audience, create compelling content, use high-quality materials, follow up with recipients, track your results, and be consistent with your mailings. Direct mail marketing can be a cost-effective way to generate real estate leads and build your brand in the local community. One and done won't cut it!

9. Host open houses

open houseThose who know how to get real estate leads are the architects of their own success

Use open houses to generate leads and meet potential clients. Hosting them is a tried-and-true way to generate real estate leads. By hosting open houses regularly and making the most of their opportunities, you can generate a steady stream of high-quality leads and build your reputation as an ethical and trustworthy real estate agent. To generate real estate agent leads, successful open houses can be a fun way to promote listings and connect with potential clients.

10. Create a referral program

Urge satisfied clients to refer friends and family to you. After a successful transaction, listing, or selling, ask them if they know anyone interested in buying or selling a home. Let them know that referrals are essential to your business and that you would appreciate their help. Those who ask shall receive, and those who don't - you know the rest.

11. Attend trade shows

Attend trade shows or expos related to real estate to generate leads. These events are typically attended by industry professionals and potential clients and offer a valuable opportunity to network and showcase your expertise. Before attending, research the exhibitors and attendees and plan your approach. List potential clients or industry professionals you want to meet and be prepared to talk about your services and expertise.

12. Get leads via video marketing 

video marketingIn the real estate game, knowledge isn't power – applied knowledge on how to get real estate leads is.

Create videos showcasing properties or offering tips and advice for potential buyers. Use them to showcase your properties and highlight their features and amenities. You can also create videos that provide valuable information to potential clients, such as tips for buying or selling a home, home improvement ideas, etc. Finally, share them on social media platforms to reach a wider audience.

13. Offer free consultations

Offer complimentary consultations to potential clients to establish yourself as a helpful and knowledgeable resource. Let them know the benefits of free consultations, such as getting expert advice, learning more about the buying or selling process, or better understanding the local market. Free consultations can be a low-risk way for prospective clients to get to know you and your services.

14. Use online review sites

Online reviews can be a powerful way to generate leads and build your reputation. An easy way to start is to claim your business profiles on popular review sites like Yelp, Zillow, and Google My Business. This will allow you to manage your reviews and respond to feedback or questions. Then, encourage satisfied clients to leave reviews on your profiles via emails, texting, newsletters, and phone calls.

15. Utilize LinkedIn

LinkedIn is a powerful networking tool for connecting with potential clients and building relationships with industry professionals. Create a professional profile showcasing your experience, expertise, and personality. Use a professional headshot and optimize your headline and summary to communicate your value proposition. Then, share relevant and valuable content, such as blog posts, market updates, and industry news.

16. Create a newsletter

Use newsletters to stay in touch with potential clients and offer helpful information. Consider creating separate ones for buyers, sellers, and investors. Choose a platform that allows you to design and send professional-looking ones, such as Mailchimp, Constant Contact, or GetResponse. Then, send them regularly to stay in mind with your audience.


Understandably knowing how to get real estate leads is not enough. If you want to be successful you have to do something about it - you have to take action. Specifically, the success of these approaches lies in taking decisive action, whether it's leveraging online platforms, refining prospecting techniques, or building a robust network. Then, and ony then, can real estate professionals and marketers transform their understanding of lead generation strategies into tangible results. Want explosive results? Implement one strategy a day until to driving business growth and foster long-term success!.

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FSBO Letters 

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