Three Real Estate Marketing Strategies Examples; Simple, Affordable, Powerful!

Three Real Estate Marketing Strategies Examples

An unarguable truth about real estate is if no one knows you're in the business, you won't get any! And yet, many agents ignore rudimentary lead-generating strategies that are reliably effective for trendier techniques, thereby resulting in losses of untold numbers of viable prospects. Does this sound like anybody you know?

Now, you can leverage those missed opportunities into hundreds and even thousands of more contacts annually with a three-step marketing plan. And with it comes the excitement of new and increased opportunities for more leads, listings, and sales. Below are three marketing strategies for growing your clientele.

1. Hand Out Business Cards Daily

Did you know that business cards are one of the most cost-effective advertising strategies you can implement immediately? They are incredibly affordable, making them a smart choice for any real estate agent. So, if you have a near-full box of business cards you hardly ever pay attention to, it's time to change that mindset. The point of business cards is to give away as many as possible, as often as possible.

Increasing your presence in the market can be a manageable task. One simple way to do this is by giving away a box of 500 business cards every three months or so. Now, that might sound like a lot, but it averages out to less than 6 per day. Even the busiest of agents can manage that, right?

Don't worry about the distribution process. You can give those few away at once or conveniently leave one or two behind wherever you go, like – the library, grocery store, doctor-patient visitor waiting rooms, and hand-to-hand with people you meet. You can also post them on bulletin boards.  It's a simple and effective way to increase your market presence. You can read more about getting more out of your business cards here.

"Remember! Effective real estate marketing is a numbers game.
The more people who know you're in the business,
and the more frequently you remind them of it, 
the more business you'll generate." 

See More Affordable Real Estate Lead Ideas   
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2. Build Mailing Lists

If you have thoughts of a long-term real estate marketing career, you should start building a mailing list. A list today means you'll have someone to make sales to in the future. While not a strategy that results in immediate gratification, it is vital to your mid- and long-term success.

Email list building consists of collecting email addresses and contact information from website visitors interested in your services. It's done in many imaginative ways, including

• via pop-up offers on your website homepage
• via opt-in forms in your website navigation or footer
• via newsletter signups
• via clickable links on electronic flyers, postcards, and letters
• requests for unique buyer and seller reports
• via blog posts and more

For example, my mailing list boasts 2300 active subscribers, agents like you, eagerly awaiting my real estate marketing newsletter. While it's lower than its peak of nearly 4000, it's still a testament to the potential of list building. These agents willingly joined my list, enticed by the valuable information I provide. This success story can be your inspiration to build your own thriving list.

Best Tips for Building Your Email List include having a solid call to Action (CTA) and personalizing what you can, as there's no more potent way to establish rapport with someone than to use their names when addressing them. You can find more valuable list-building tips on the following pages: 

More About Building A Mailing List   
Also, Learn How To Grow Your Business By Automating Emailing Chores   
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3. Grow Your Business via Content Marketing

It's a worn-out phrase, but it is still worth repeating! Selling real estate is about relationships with people who value you enough to do business with you. People search for information first and look to buy second. And there is nothing better for establishing rapport and building relationships with prospects than by providing helpful information - regularly. This positions you as an expert and instills trust in your audience, making them more likely to choose you when they're ready to buy.

Let me ask a question! When someone is ready to buy a half-million dollar home, whom do you think they'll buy from—a stranger they just met, or you, an agent who regularly provides them with helpful about the home buying and selling process? My bet is on the agent who provided them with the information, the one they came to know and trust. This can be you.

Therein lies the value of using prewritten real estate content. You can use it in many ways, including blogging content, to make frequent posts! Daily is best; it will make search engines love your blog and attract many visitors. If daily posts aren't sustainable, I'd recommend no less than weekly ones. The beauty of prewritten content is that it saves time and effort, empowering you to focus on other aspects of your business.

You can also purpose prewritten real estate website content as content for making and sending newsletters. In minutes versus hours, you can transform three to five articles into informative newsletters that subscribers eagerly await between publications. A basic but successful approach is to copy and paste the opening paragraphs of each article, insert them into your newsletter template, and make hyperlinks to the full articles on your blog or website. Here's how one of mine looked. This strategy has proven highly effective, inspiring many agents to adopt it in their marketing efforts. 

Take a Quick Look at Content Specifically Created for
Real Estate Agents By a Former Agent    

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Sample Real estate Newsletter

Here's more about starting a newsletter  

Reflections

If you're looking for lead-generating strategies that won't break the bank, you'll be happy with these ideas. In addition to being relatively inexpensive to implement, they'll be fun and generate leads for years. And while Agents and Marketers need to remain open and creative when sourcing leads, the lead-generation ideas discussed in this article will help you reach and resonate with audiences you may otherwise have ignored. They'll also help you create a buzz about you and the real estate services you provide.   Return to Top

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