Daily Real Estate Prospecting:
The Unbeatable Path to Thriving in Today's Market!

real estate prospecting

The Importance of A Daily Real Estate Prospecting cannot be stressed enough. If you find yourself barely hanging on, chances are you're not dedicating the time and effort to daily prospecting. But fear not, for you don't have to remain in this precarious position.

Rather than merely surviving in today's challenging market, you have the opportunity to excel and it all begins with the adoption of a daily prospecting routine.

To set you on the path to success, we've curated five ingenious real estate prospecting ideas that will help you seize the opportunities that abound in today's real estate landscape. With these strategies in your arsenal, you can not only endure but prosper in this dynamic market.

One - Increase Your Social Media Footprint

 Move over Facebook and make room for Instagram Stories and YouTube! They’re powerful listing tools, too! It’s a given - Social Media Marketing is a growing phenomenon, but it can be pretty intimidating to nontechies - like me!

If this sounds like you, too, consider finding a mentor to coach you up on this marketing nirvana, and there’s none better than Real Estate Coach Guru Rick Ferry… Rick offered a Free Report on Social Media Listing Strategies to take you to this next-level marketing platform. If the offer is still available, you might want to get a copy and learn from someone who has been doing it for a long time.

You can visit his site here to see if the offer is still available. 

Two - Outsource Projects

outsource real estate needs

A big mistake common to many agents and investors is a propensity to try to do everything alone. Loosen up! Chill! Let go! Employ the skills of others to help you with some of your real estate needs and free yourself up for the things that absolutely require your attention, like meeting clients, taking listings and showing properties!

An obvious go-to solution here is to form a team, where shared responsibilities are the norm. If you’re not ready for that just yet, you can hire freelancers for ongoing or one-and-done projects! And if you really want to go full throttle with the idea you can ponsor an intern rom your local university (paid and unpaid)! You can also take on a partner as an alternative!  

Three - Create a Neighborhood Newsletter

If you belong to an association or farm an area, creating a community newsletter can be a start to dominating that market. It's a relatively straightforward idea to execute, so don’t think for a second that your first publication has to be a multi-page masterpiece. 

In fact, you can start with a simple one-pager that speaks to community activities, news, birthday celebrations, new neighbors, houses sold, etc. Plus, it’s a project that can be easily outsourced (someone who lives in the neighborhood would be an excellent choice). Explore Five Ideas To Get You Started.

Four - Farm Expired Listings

Expired Listings are one group of prospects that aren’t likely to disappear any time soon. Also, you might be surprised by how many agents overlook them! 

Consequently, there’s a high probability of getting a fair share of them. One way to do it is by mailing Expired Listing Letters; another is to cold call them.

However, whatever your preferred choice of prospecting is, you should do it frequently, 5-7 days a week… and on days where there aren’t any current expireds, you can source old ones that go back, say three, six, or even nine months; or as far as you care to look. 

If this sounds like something you might be interested in, you can start farming expired listings today with our letter set! 

Five - Farm FSBOs

FSBOs, like Farming Expireds, should be a core activity of every agent's real estate prospecting campaigns, especially given that up to 86% of them end up listing with a Realtor.

You can

  • source FSBOs through real estate ads, which I don’t recommend because every other agent in your community is sourcing them from the same ad
  • can buy FSBO leads, including information you need from companies like REDx and even
  • find them when you source old expireds.

My favorite way of sourcing them was to capture FSBO information wherever I went and follow up with FSBO Letters

More real estate prospecting ideas to consider

Use Prewritten Real Estate Newsletter Articles - Real estate pros, meet your not-so-secret weapon: Prewritten Real Estate Newsletter Articles. Fuel your prospecting engine with effortlessly impactful content. Spend less time drafting and more time dazzling. Efficiency meets excellence.

Sponsor a Community Resource Guide - Ignite community engagement and bolster your real estate brand by sponsoring a Community Resource Guide. Cement your position as the neighborhood's foremost expert, offering a tangible contribution to residents' daily lives. As the go-to resource, your sponsorship becomes a beacon of trust and reliability.

Cultivate Newsletter Real Estate Leads - Declare victory as a Top Producer Agent. Step into a realm where leads aren't just leads; they're curated connections waiting to be nurtured and transformed into clients. Your newsletters become the channel, delivering expertise to an audience eager for your insights. Success is not a chance; it's a strategy. 

Start a Real Estate Enewsletter; It's Easy -  Announce your real estate prowess—publish a Real Estate Newsletter. It's more than communication; it's a strategic advantage. Share curated insights, solidify your expert standing, and witness its transformative impact on your business. As your newsletter becomes the linchpin of client relationships and trust, success in real estate becomes not just a goal but a certainty.

Gather Online Real Estate Leads -  It's not just contacts; it's the cultivation of opportunities poised for success. Online leads offer laser-focused targeting, linking you to an audience interested in your expertise. Redefine your approach, and make these leads the cornerstone of flourishing connections and transactions.


In closing, your real estate prospecting activities can be very lucrative when you combine the right tools with the effort necessary to succeed. You can anticipate that your efforts will result in increasingly bigger paydays, tremendous success, and more personal and professional satisfaction.

Well, that's it for now. I hope you enjoyed the page... and here's to your Real Estate Marketing Success!

Home > Real Estate Leads >> Real Estate Prospecting

Return to Top

Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Letters              Email Marketing      Articles    Lead Generation    Marketing Tips