The Importance of Daily Real Estate Prospecting can't be stressed enough! If you're not doing it every day you're probably just barely hanging on.
However, that doesn't have to be the case, and rather than just surviving you can be thriving with the following...
One - Increase Your Social Media Footprint. Move over Facebook and make room for Instagram Stories and YouTube! They’re powerful listing tools, too! It’s a given - Social Media Marketing is a growing phenomenon, but it can be quite intimidating to non techies like me.
If this sounds like you, too, consider finding a mentor to coach you up on this marketing nirvana and there’s none better than Real Estate Coach Guru Rick Ferry… and right now Rick is offering a Free Report on Social Media Listing Strategies to take you to this next level marketing platform.
You can visit his site to get a copy of his report and read for yourself the business building opportunities awaiting you.
Two - Make Use of Outsourcing Projects. Perhaps the single biggest mistake common to many agents and investors is a propensity to try to do everything by themselves. You need to loosen up some and utilize the skills of others to help you with your real estate needs.
An obvious go to here is to form a team, but if you’re not ready for that just yet you can hire freelancers for both ongoing and one and done projects; sponsor an intern (paid and/or unpaid); hire your or a friend’s kid and/or take on a partner.
Three - Create a Neighborhood Newsletter. If you belong to an association, neighborhood or homeowner, or farm an area, creating a community newsletter can be a start to dominating that market This is an easy to implement idea, so don’t think for a second that your first publication has to be a multi-page masterpiece.
In fact, you can start with a simple one pager that speaks to community activities, news, birthday celebrations, new neighbors, houses sold, etc. Plus, it’s a project that can be easily outsourced (to someone in the neighborhood would be an excellent choice). Read here to learn more about starting up a newsletter.
Four - Farm Expired Listings. Expired Listings are one group of prospects that aren’t likely to disappear any time soon. Also, many agents aren’t interested in them and won’t ever prospect them because of it.
Consequently, there’s a high probability of you getting a fair share of them; one way to do it is by mailing expired listing letters, another is to call them.
However, whatever your preferred choice of prospecting is, you should do it every day, 5-7 days a week… and on days where there aren’t any current expireds you can source old ones that go back say 3, 6, or even 9 months; or as far as you care to look.
- see our letters and script here to help you get started on the right foot.
Five - Farm FSBOs. In my humble opinion, FSBOs, like Farming Expireds, should be a core activity of every agent's real estate prospecting campaigns, especially given the fact that up to 86% of them end up listing with a Realtor.
My favorite way of sourcing them was to capture FSBO information where-ever I went and followed up with FSBO letters. Learn more about it here!
In closing, your real estate prospecting activities can be very lucrative when you combine the right tools with the right amount of effort necessary to succeed. In fact, you can anticipate that your efforts will result in increasingly bigger paydays and a greater sense of success and personal satisfaction.
That's it for now. Here’s to your Real Estate Marketing Success!
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