Five Real Estate Prospecting Ideas
to Explode Your Business 

Real Estate Prospecting Ideas

The Importance of Daily Real Estate Prospecting can't be stressed enough! You're probably barely hanging on if you're not doing it daily. However, that doesn't have to be the case, and rather than just surviving, you can thrive in today's market with the following Five Real Estate Prospecting Ideas!

One - Increase Your Social Media Footprint

 Move over Facebook and make room for Instagram Stories and YouTube! They’re powerful listing tools, too! It’s a given - Social Media Marketing is a growing phenomenon, but it can be pretty intimidating to nontechies like me.

If this sounds like you, too, consider finding a mentor to coach you up on this marketing nirvana, and there’s none better than Real Estate Coach Guru Rick Ferry… right now Rick is offering a Free Report on Social Media Listing Strategies to take you to this next level marketing platform.

You can visit his site to get a copy of his report and read the business building opportunities you're looking for. Return to Top

Two - Make Use of Outsourcing Projects

The biggest mistake common to many agents and investors is a propensity to try to do everything alone. You need to loosen up some and utilize the skills of others to help you with your real estate needs.

An obvious go-to here is to form a team, but if you’re not ready for that just yet, you can hire freelancers for both ongoing and one-and-done projects, sponsor an intern (paid and unpaid), hire your or a friend’s kid, and take on a partner. Return to Top

Three - Create a Neighborhood Newsletter

If you belong to an association, neighborhood or homeowner, or farm an area, creating a community newsletter can be a start to dominating that market. This is an easy idea to execute, so don’t think for a second that your first publication has to be a multi-page masterpiece. 

In fact, you can start with a simple one-pager that speaks to community activities, news, birthday celebrations, new neighbors, houses sold, etc. Plus, it’s a project that can be easily outsourced (someone who lives in the neighborhood would be an excellent choice). Return to Top

Four - Farm Expired Listings

Expired Listings are one group of prospects that aren’t likely to disappear any time soon. Also, many agents aren’t interested in them and won’t ever prospect them because of it.

Consequently, there’s a high probability of you getting a fair share of them; one way to do it is by mailing expired listing letters, and another is to call them.

However, whatever your preferred choice of prospecting is, you should do it every day, 5-7 days a week… and on days where there aren’t any current expireds, you can source old ones that go back, say three, six, or even nine months; or as far as you care to look.

You can start today - please take a look at our letters and script here to help you start on the right foot. While other suitable prewritten letters are readily available, these are the ones I vouch for. Return to Top

Five - Farm FSBOs

In my humble opinion, FSBOs, like Farming Expireds, should be a core activity of every agent's real estate prospecting campaigns, especially given that up to 86% of them end up listing with a Realtor.

You can

  • source FSBOs through real estate ads, which I don’t recommend because every other agent in your community is sourcing them from the same ad
  • can buy FSBO leads, including information you need from companies like REDx and even
  • find them when you source old expireds.

My favorite way of sourcing them was to capture FSBO information wherever I went and follow up with FSBO letters. Learn more about it here!  Return to Top

More ideas to consider

Prewritten Real Estate Newsletter Articles     
Sponsor a Community Resource Guide      
Newsletter Real Estate Leads


In closing, your real estate prospecting activities can be very lucrative when you combine the right tools with the effort necessary to succeed. You can anticipate that your efforts will result in increasingly bigger paydays, tremendous success, and more personal and professional satisfaction.

That's it for now. Here’s to your Real Estate Marketing Success!

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