Affordable Real Estate Leads; Solutions For Reliable Leads

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Affordable Real Estate Leads. I'm sure you've said it before; “there has got to be a better way of finding Affordable Real Estate Leads.”

And you are not alone- thousands of agents think it every single day! Lead generation is perhaps the most tedious task there is in the real estate business. Unfortunately, it is also one of the most important. You can't be successful without leads.

And obstacles abound. For example, you probably worry over avoiding the $11,000 penalty that comes with the “Do-Not-Call” Rule. With this new rule alone you’re probably asking yourself how can you possibly find leads?

Fortunately, there are affordable Real Estate Leads Generation solutions that address these concerns. Solutions that will help you build an extensive network, maintain your contacts and save you from the DNC rule while getting you reliable leads that are readily available and simple to implement.

One solution in particular is called "response marketing." Response marketing is simply a matter of getting buyers and sellers to respond to an ad and having them initiate contact with you.

The fact that these buyers/sellers initiate contact with you are to your advantage. They call in a ready to do business mindset, which is a huge difference from cold calls where most people don't want to be bothered.

Another plus is that because these leads made the first contact you are free to call them without having to worry about the DNC rule. These affordable Real Estate Leads are easier to convert to paying customers than are cold call leads.

Here's how it works!
You start off by placing an ad that’s designed to make prospects want to respond to it. (More on this later.) Provide a means for them to contact you, usually in the form of a toll-free number. I used to have a toll free number, but replaced it with a cell phone number without any reduction in calls. In fact, I actually started receiving more calls and saved myself the cost of a toll free number.

“Wait a minute,” you ask. "Will I be the one to answer each and every call that’s made? Wouldn’t I have to hire a lot of help to answer these calls for me?"

The answer: Yes and No! While you will answer the phone every time an ad respondent calls it'll be by way of a recorded message. Callers will hear your voice but they'll be put at ease because they can get the information they want without having to worry about answering a lot of probing questions during the first contact.

Every time a prospect calls your hot line number, you are notified right away of the call through your fax, email, cell phone and/or PDA. This immediate notification is essential since as mentioned above, leads will most likely transact with the first agent they come in contact with. The sooner you respond to them, the sooner you establish rapport, the more likely you will be able to close a deal.

And now...the ads
The ads you place must be designed to compel a reader to call you first. You do this by offering something a prospect wants to have. The nature of being a prospect shows that they are interested to know more about the real estate business. So why not offer information you feel they need to know?

Also, make it clear how you can help your prospect. They’re more interested in that than reading about how you are one of the top sellers in your district. Showing that you can and want to help makes you more inclined to be called.

The respondent has the general options to leave you a voice message, or even calling you directly through a call transfer feature. Should they want to know more, but don't want to call you right away, you could provide immediate access to information you want to share through a fax-back option. This feature is particularly useful in sharing documents like company/personal profiles, floor plans, brochures, maps and even helpful tips in doing business in real estate.

By allowing your prospects access to such information at this level of ease makes them more inclined to do business with you. Experts and consultants in the industry have noted that nearly 75% of prospects end up transacting business with the agent they made first contact with. For an agent, that means doing what you can to make sure you’re the first person a prospect would call.

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